The European Institute of Business and Economics (ISEEN) revealed the introduction of its MBA in Digital Transformation & Artificial Intelligence, a 100% online program crafted to equip professionals with the ability to link digital strategy, data insights, and AI-driven management to tangible business outcomes including growth, operational efficiency, innovation, and enhanced customer experience.
Delivered through a flexible executive format, the MBA in Digital Transformation & Artificial Intelligence is aimed at leaders and professionals who need to accelerate digital execution inside their organizations while maintaining the academic rigor and international perspective of a European business education.
A European-standard MBA: 60 ECTS and 1,500 hours of applied learning
The program follows the European Credit Transfer and Accumulation System (ECTS), totaling 60 ECTS credits, which correspond to 1,500 hours of student engagement. This time commitment is allocated to 600 hours of instruction and direct contact (including classes, mentoring sessions, and guided study) and 900 hours of practical and self-directed work (such as projects, readings, applied learning, and the final master’s project).
This European standard offers a coherent academic structure while supporting professionals pursuing a credential recognized internationally.
Designed for professionals leading transformation
The MBA in Digital Transformation & Artificial Intelligence is designed for professionals and graduates from any sector who want to step into management roles and strengthen decision-making in competitive environments. It is also tailored for managers, executives, entrepreneurs, and business owners who aim to lead organizational growth, professionalize management, and optimize results through a practical, executive approach.
It is particularly valuable for sales and marketing directors, product and project managers, transformation and innovation leaders, and client‑facing professionals who need resources to design strategies, implement change, and assess performance using clear business metrics.
A practical curriculum: from management foundations to AI-ready execution
The MBA blends essential business management principles with a specialized path dedicated to transformation and the adoption of AI, integrating critical domains such as:
- Essential management principles, strategic planning, leadership dynamics, and organizational change
- Corporate finance concepts applied to informed decision-making
- Marketing strategy development, operational execution, and overall business performance
- Data analytics skills for managers and informed, evidence-driven decisions
- Digital transformation approaches, emerging business models, and platform-oriented thinking
- AI readiness including data strategy, governance frameworks, and organizational capability building
- Practical AI applications for operations, workflow automation, and productivity enhancement
- AI-driven solutions for marketing, sales, and customer engagement
- Guiding agile organizations and implementing transformation initiatives
The approach centers on practical application, providing participants with versatile frameworks, tools, and decision-making models they can readily put into practice within their teams and organizations.
Final MBA Project: a genuine roadmap for transformation
The program concludes with a Final MBA Project centered on addressing an authentic business challenge, whether involving digital transformation, boosting operational performance, driving expansion, enhancing profitability, or reshaping organizational structures.
Participants craft an executive-level roadmap that outlines objectives, resources, timelines, risk reviews, and performance tracking, applying practical metrics like KPIs and OKRs to ensure the initiative remains feasible and aligned with core business goals.
Scholarships, financial support, and the admissions process
ISEEN provides a Scholarship Program to foster ongoing professional learning and offers interest-free financing options with installments spread across the program, enhancing accessibility for professionals.
Admissions are structured for applicants who hold a university-level education or documented professional expertise, and the evaluation process involves an application assessment along with an academic interview.
About European Institute of Business and Economics (ISEEN)
The European Institute of Business and Economics (ISEEN) is a European business school dedicated to delivering online education for executives, entrepreneurs, and professionals aiming for authentic international reach. Emphasizing practical approaches and drawing on the global expertise of its faculty, ISEEN offers MBA and specialized master’s programs designed to match contemporary business demands across fields like digital transformation, financial management, data analytics, and artificial intelligence.
